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Wondering English Rose • A British Travel & Lifestyle Blog by Emma Curran

FAUXEVERMORE

Identity Design | Branding

 
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 Fauxevermore is an Essex based florist specialising in luxury artificial flowers - For real flower rebels who dare to be different.  Owner Adeela takes the concept of working with fresh flowers, and transfers the techniques and skills to create realistic silk wedding flowers and event floristry.



 
 
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THE BRIEF

To create branding elements that would reflect Fauxevermore’s core customer - someone who looks for expertise and quality, and who is open to being different.  Adeela wanted to move away from traditional wedding floristry branding that often has swirly/handwritten typefaces and pink pastel colour palettes.  Moving away from these styles would help Fauxevermore stand out in the industry and reflect the brief keywords:

Rebellious, bold, trustworthy and established.

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I am so grateful to have found Emma. She really is a pleasure to work with. I went through a complete re brand and was looking for a designer who could create a whole package. I was worried that I wouldn’t find someone who would understand my vision and that at the end of the process I wouldn’t like the final design. My worries were instantly laid to rest once I spoke to Emma. It was like she could see what I wanted through my eyes and from that moment I really enjoyed the process. Her attention to detail is fantastic, she really listens to what you want and delivers. Thank you Emma, I have fallen back in love with my brand and am very proud to shout from the rooftops about Fauxevermore - Florist for Real Flower Rebels
— Adeela Fethi | Fauxevermore